Meet the Authors
The success of this methodology is when these three areas work closely together: Product, Design, and Engineering.
Lead Product Manager Gaby Antoni, Senior User Experience Designer Marta Guerra, and Director of Software Engineering Chris Patullo have reshaped a design framework and methodology to help teams deliver software faster while delighting customers and increasing team collaboration and engagement.
Gaby Antoni
is a Lead Product Manager and she works with the development team that builds her organization’s mobile application. Her job is to be the bridge connecting the developers to their customers. She owns the product road map, the relationships with customers, and communicates the features that need to be built for each release. Before becoming an Associate Product Manager (APM), she was a Business Analyst (BA). As a BA, she understood the business needs and unique use cases from customers. She conducted market analysis to interpret trends, interviewed customers, and translated the information into business requirements to help the developers build features.
Marta Guerra
is a Senior UX Designer and she creates products that provide meaningful and relevant experiences to users. She is concerned with the entire user journey: acquiring, first usage, and maintenance so everything works together seamlessly. Her work is considered successful when she meets a particular user’s needs in the specific context. She also needs to accommodate users’ physical limitations. Some of her deliverables include: user research, creating personas, designing wireframes and building interactive prototypes. She acts as the users’ advocate to keep the users’ needs at the center of all design and development efforts.
Chris Patullo
is a Director of Software Engineering and he is responsible for making sure the team is quickly and efficiently building high-quality products that deliver value to customers. He transitioned from the Business Analyst role to engineering leadership because of his love for the technical side of the development process. Having the business background and perspective helps all the teams and projects he leads. Chris has always been involved with team sports, from playing collegiate football to coaching his sons’ sports teams, so he treats everyone working on a project as one cohesive unit, even if they are in different functional groups like the Analysts from the Product team or Designers from the UX team. Anything is possible when everyone works together as one team!